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Cookies


Cookies

What is a Cookie?

Cookies are usually small text files, given ID tags that are stored on your computer's browser directory or program data subfolders. Cookies are created when you use your browser to visit a website that uses cookies to keep track of your movements within the site, help you resume where you left off, remember your registered login, theme selection, preferences, and other customization functions.The website stores a corresponding file(with same ID tag)to the one they set in your browser and in this file they can track and keep information on your movements within the site and any information you may have voluntarily given while visiting the website, such as email address. Cookies are often indispensable for websites that have huge databases, need logins, have customizable themes, other advanced features.Cookies usually don't contain much information except for the url of the website that created the cookie, the duration of the cookie's abilities and effects, and a random number. Due to the little amount of information a cookie contains, it usually cannot be used to reveal your identity or personally identifying information.However, marketing is becoming increasingly sophisticated and cookies in some cases can be agressively used to create a profile of your surfing habits.

What is in a Cookie?

A cookie is a small file of letters and numbers downloaded on to your computer when you access certain websites. Like virtual door keys, cookies unlock a computer's memory and allow a website to recognise users when they return to a site by opening doors to different content or services. Like a key, a cookie itself does not contain information, but when it is read by a browser it can help a website improve the service delivered.

How do we use Cookies?

We use cookies that are strictly necessary to enable you to move around the site or to provide certain basic features. We use cookies to enhance the functionality of the website by storing your preferences. We also use cookies to help us to improve the performance of our website to provide you with a better user experience.

Cookies in Google Analytics

Cookies are at the heart of Google Analytics. Not just because they are delicious, but because they provide a critical link in tracking return visitors and attribution.There is shockingly little documentation on the cookies created by the tracking code, what they store or how they work. But they are so integral to the Google Analytics reports, it is important to lift the hood and understand exactly what is going on.

How Google Analytics Uses Cookies

Certain reports in Google Analytics rely heavily on cookies. If a visitor deletes or blocks their cookies, information for that visit or visitor will be misinterpreted or lost.Cookies are a major component of unique visitor tracking. They tie all the activity of a visitor into a single visit, and are used to determine when a visit ends.Cookies store vital information about each visit. They store the start time of the current visit and keep track of how many pages have been viewed so far. If a visitor closes the browser or is inactive for too long, the cookies will indicate that the visit has ended.Cookies store the date and time of the visitor's first visit (allowing for calculations of how many visits it took to convert). The total number of visits from the visitor is stored in cookies, too. Cookies are the main vehicle for attributing visit information and conversions to specific marketing campaigns or traffic sources. Each time the visitor comes to the site, the code stores new referral or campaign variable information in the visitor's cookies.

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